CUSTOMER-CENTRIC SALES: TAILORING FINANCIAL INCLUSION PRODUCTS FOR AFRICA’S DIVERSE MARKETS.

by Nelly N | Sep 18, 2024 | Article

The invention and growth of digital financial services have led to an increase in the number of people who can access financial services. Today, Africa is one of the homes with the most digital financial services deployments region in the world. Mobile money solutions...

TRENDS IN FINANCIAL INCLUSION PRODUCTS: OPPORTUNITIES FOR FINTECH IN AFRICA’S UNBANKED AND UNDERBANKED SEGMENTS 

by Nelly N | Sep 18, 2024 | Article

In the world’s population today, Africa holds the ranking of the second largest and second most populous continent, with nearly 1.4 billion people living in it and accounts for a good 18% of the world’s human population. Where others would fix their eyes on the...

EFFECTIVE GO-TO-MARKET STRATEGIES FOR FINANCIAL INCLUSION PRODUCTS IN AFRICA

by Nelly N | Jun 18, 2024 | Article

Africa is rising, they say.  Technology in Africa is growing faster than the speed of light, especially in the financial technology (FinTech) sector. However, 57% of individuals in Africa’s Sub-Saharan area do not have a bank account. Isn’t that sad? This...

OPEN BANKING: UNLOCKING NEW SALES CHANNELS FOR B2B FINTECHS

by Nelly N | May 9, 2024 | Article

As digital transformation continues to build momentum, fintech institutions have stolen a majority of the spotlight. They are fundamentally reshaping financial services through unparalleled improvements in efficiency, security, and accessibility. As consumers...